Donors are 34% more likely to give on responsive websites.57% of people who watch nonprofit videos go on to make a donation.Online resources are considered 20% more useful than direct mail when it comes to influencing donors.Supporters are nearly 70% more likely to give a second donation if they used a branded page the first time they made a contribution.Donations made on a branded donation form are, on average, 38% larger than contributions made through a generic PayPal page.75% of young donors are turned off by out-of-date websites.Online donors aged 55 to 64 are the most generous crowdfunders.47% of donors over the age of 60 give online.73% is the average adoption of CRMs among sales professionals.46% use a separate CRM software and online fundraising software.54% use an all-in-one CRM and online fundraising software.67% of nonprofits use a CRM to track donations and manage communications with supporters and donors.28% of online donations were made using mobile devices.Here’s a handy infographic to help you make a case for online giving.Online donations made up 12% of all donations received by nonprofits earning less than one million dollars per year.Nonprofits process more donations between 10:00 p.m.88% of dollars raised comes from 12% of an organization’s donors.Comparatively, 8.97% of those who landed on a fundraising page completed their contribution.Those who landed on a membership page completed their contribution 14.67% of the time.There was an 81% year-over-year increase in membership revenue in 2021.53% of online revenue for cultural nonprofits was from memberships.In 2021 there was a 6% increase in revenue from membership programs with defined, tangible benefits.Only 38% of nonprofits utilize a year-round retention strategy for online donors.46% of nonprofits offer tribute giving, such as memorials and birthdays.57% of donors participate in a monthly giving program.16% of nonprofits use a popup on their donation form to encourage becoming a recurring/monthly donor.77% of nonprofits have a recurring/monthly giving program.Monthly donors give 42% more in one year than one-time donors.37% of all giving happens in the last three months of the year.12% of all giving happens in the last three days of the year.Individuals that earn $25,000 or less donate the largest share (16.6%) of their income to charity.23.8% increase of donations made by corporations.7.3 % decline of donations made through bequests.3.4% increase in donations made by foundations.In 2021, there was a 4.9% increase of donations made by individuals.Over 56% of Americans gave charitably in 2021.The average American supports 4.5 charities.Nearly three out of four young adults are willing to raise money on behalf of an organization that matters to them.The conversion rate for a combined direct mail and digital ad strategy tends to increase by 28%.Compared to impersonal direct mail, adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500%.Letter-sized envelopes have a 4.3% response rate. ![]()
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